Is Facebook becoming a Blogging Platform (amongst other things)?

I was thinking about some approaches to social media for a friend the other day and a thought struck me. Just one. But a good one.

In the *past* (just a few years), if you were trying to gather people online around a particular product, service, cause or issue, you'd set up a blog or wiki site and that would be great for publishing. A bit tricky to format if you had zero web skillz, but with time, effort and good content, do-able.

With Facebook launching pages last year, and taking a few feet of their walled-garden, don't you think that this will be the first place many will think to start? It's pretty simple to create a page and share it - for your friends to then share it. And you get analytics (albeit limited compared with other tools). And as people get involved, they get notifications in their feed that show what's going on - driving interest and hopefully building the conversation towards creating community. You'd wonder why someone would go to the hassle of faffing with wordpress or blogger if you can just create a Facebook page and add your content?

Okay, there's lots of reasons why not - like search, like layout contol, like music plugins being poor, like not being tied to *one* platform, like analytics. But if you just want to, say, start a campaign to get RATM to number one in the UK singles chart, why not start it on Facebook and see if it flies...

Just a thought.

Is it any good?