Saturday, 27 February 2010
Temporary Interruption
Friday, 19 February 2010
everything changes and it's all the same
"TED invites Sarah Silverman, a shock and insult comedian, to the event to give a talk. She turns up and shocks and insults, but for a good reason. The crowd doesn’t get it even though it plays right into their politics, and the event organizer trashes her publicly. Silverman hits back on Twitter, and there’s a quick cameo by Steve Case in the whole drama. Then it turns out Silverman is already donating her time to help fight the very issue she brought up in the talk."
Thursday, 18 February 2010
watch this...
Wednesday, 17 February 2010
let me rephrase that...
Tuesday, 16 February 2010
rank and file
One of the things I learned from Mitch Joel when I started listening to the Six Pixels of Separation podcast was to know how you rank on web searches.
This wasn't about being vain, but about making sure if someone is looking for you (or your products or services) that they can find you.
If you are meeting someone for the first time - be that 1-to-1, in a sales/service capacity or going to hear them speak at an event, it's more likely that you'll look them up on a search engine (or LinkedIn) to get a bit of background. If someone is looking for you or I, what are they going to find?
I'm no SEO expert (at this point), but to that end I keep an eye on a few things in my Google Reader feeds. Twitter, Blog and Website searches on topics I'm interested in. Having a listening post is one of the first things you'd learn in Trust Agents.
I've discovered a fair few people with the same name:
If you search for "andy weir" on Google, you find these results.
If you search for theWeir on twitter (theWeir being my handle/username) you find these results.
To my surprise there were a few people using #theWeir as a hashtag on Twitter on Saturday. Fortunatley, they were talking about a West End show...
So, do you track your online persona - or those of your businesses or projects? What works well for you?
Monday, 15 February 2010
what's your problem?
Sunday, 14 February 2010
Look! Who's talking?
Most people grow up with one and only one voice in our heads. It's the one that talks when we talk to ourselves. (If you have more than one voice, time to check in with a doctor). It's easy, then, to assume that this is the mind, that we have just one, one brain, one voice, one thing going on at a time.
We can demonstrate that this isn't actually true. There's the mind that gets nostalgic or excited at a photo or a smell or a sound. There's the mind that keeps us breathing. There's the mind that suddenly announces, "I'm hungry" after seeing a TV commercial. And most important to marketers and those that would change the status quo, there's the lizard brain, the mind that worries, particularly about survival, reproduction and rage.
When the plane lurches in turbulence, it's not your constantly running verbal mind that freaks out. It's the amygdala, the prehistoric brain stem (and the surrounding parts of the brain) that kick in. That kick leads the verbal mind to start a frightening monologue, but it was your brain stem that started it.
Marketing to just the rational mind makes no sense, because the rational mind almost never decides anything by itself. And managing your career or your day based on your irrational fears makes even less sense. Which part of your mind makes decisions about credit cards, personal security, relationships, job prospects and creativity?
As our jobs (and lives) get more cerebral and less physical, our misunderstandings about the mind (and the self-defeating miscalculations each of us make every day) become ever more important. Watch yourself for a day and start keeping store of 'who' is doing the talking and whether that part of the brain is working in your best interests or not.
Saturday, 13 February 2010
Environments
Friday, 12 February 2010
Beneath the Sheets?
Thursday, 11 February 2010
Revolution
The Industrial Revolution overhauled everything - from villages to cities. Automation and Process became king. Cheap, cheaper & cheapest are the rules. Scale it, refine it, make it more efficient. While we think that the Industrial Revolution is over, and it probably has run it's course - we've still not figured it all out.
So we might have amazing technology - and we might have a globablised economy, but simply ask someone who works in a sweatshop in Bangalore or someone feeling trapped in an outsourcing call centre in Nottingham and you'll quickly find out that industrialisation is far from perfect. And it won't be. Ever.
We've learned how to change things more efficiently. We've learned how to make things more efficiently. We've learned how to move things more efficiently. We've learned about scale. We've learned to adapt to more change faster too.
I guess that's one reason why adoption of tech moved gets quicker and quicker. Radio took 38 years to get to 50 million users. TV took 12 years. Facebook took one year. Ouch.
So I guess when people get unsettled by the current online/social revolution - it's understandable, but we can't possibly expect it to be perfect, can we?
It's going to be full of holes. But maybe fewer than the past?
Interestingly, though, we generally expect change to be perfect. We complain when our new technology isn't perfect. We expect that it should be. For many *things* we use at home, that's a good thing - gas cookers, boilers, toasters, microwaves as a few examples. We expect that if it comes from a centralised source that it should be perfect. They had control and they should know better.
But, it's not like that.
The web is just a young thing, yet so vast and crucially decentralised (by design) that it can't be tested and brought to the market from a controlled environment. There is so little control in the web that we can't expect it to work "out of the box" like an Apple Computer.
Maybe we can learn a bit of patience - taking comfort in the idea (that I think might be right) that we are still ironing out the details in something that started years ago.
Taking a nod from TechCrunch, when online search was still figuring out how to work, just ten years ago those active in the space felt a lot like people active in the social space now. Okay, so a lot more people are looking - and our levels of connectivity are far higher now - but that's just showing how important it is.
What we - together - do with social/new media will determine what the online landscape looks like in another 10 years time?
Wednesday, 10 February 2010
Filtered tastes better
I filed it because my outside-of-employer email was a mess.
What kind of mess?
Since getting more into new media, the volume of email I was getting was becoming unbearable. Twitter, Facebook, Ning, LinkedIn, Flickr and blog comments all notifying me that the world had something to say. All vying for my attention. It was noisy. As well as all that social *stuff*, there were newsletters, group updates, subscriber offers - oh and email from people too. And I was having to spend time sorting it all out. And not getting very much done.
You get from all that was I keen on doing this whole thing more efficiently.
What did I do?
Mike's mail client of choice was GMail - as was mine. Also, it's worth mentioning that I'd set a few rules up in Lotus Notes for employer-related email, so understood the concept - but had never transferred it to my non-employer stuff. It's odd how we can do that sometimes!
So, to get started, I simply logged into GMail, looked at my inbox, selected a message and started to create rules. It's pretty simple in GMail - just select "More Options" > "Filter messages like these" and set the parameters for the filter. It'll even ask you if you want to do this retrospectively too. I filtered Notifications from various services into specific folders like this:
For content that I want to try and read every day, I created a "reading" folder. Others, like newsletters and offers I might only read once every few days.
The beauty of this for me is that GMail on my G1 uses the same labels (as it's accessing the same mail files) so I can read the content on the move and take action there & then.
Then what?
After trying this for a few days, I found it worked. I wasn't checking my phone every 15 minutes when a notification or some other email was received. There was (at least the illusion of) control.
So I did another couple of things as well. I have a .mac account, but it's lacking the feature set of GMail so I now pull in my .mac email to GMail. That has a folder of it's own, but also filters regularly received content into relevant folders.
I also unsubscribed to a few newsletters and updates that I simply didn't need. Gone. And not missed.
A huge advantage is with notifications for flickr & Facebook. If I've checked into these services and seen the updates on the web interface, I can simply select all and delete. Easy. If I've not checked in, I can quickly see if there's anything needing responded to or at least acknowedged without having to log in. I guess that feels more efficient that it reads (!).
Last thing I did was decide to move all my email from the folders on my Powerbook into GMail. Yep, all email is now stored centrally and accessed via IMAP. This means it's all accessible on the move, so if there's an invoice from 2006 I need to pull up, I can do that.
So JB, there you go, some thoughts on what I've done to clear up email
A quick search tonight unearthed this useful blog post too.
That's what worked for me - what's your experience been? Do you have other methods? Let me know!
Monday, 8 February 2010
theWhat?
JL recently asked me why I use the moniker "theWeir".
My first response? Because when I registered for twitter around 18 months ago, the username AndyWeir was taken. As were more sensible variations on the same. So I thought "theWeir" would work. Especially as there can be only one Weir. Yeah, right?!
But this wasn't the only possible reason why my online interactions (particularly outside of Facebook) are under this identity.
Curiously, some people at work who've caught up with me online outside of work are known to use that moniker is person. Which is fine, good and proper, but still feels a bit strange. Maybe a bit like a recently married lady hearing her new surname being read out?
So, working back in time, from twitter, I started my blog here in November 2008 (moving from my old iWeb blog here), I called it "weir online". See what I did there? So I was theWeir online.
But it all started back in early 2000s. I met the Mighty Quinn. Not the song, but the man. He signed his email & sms with a "Q". He was (and forever shall be) Quinn. I liked that. I liked his style. I like theQuinn.
At the same time, our good friend Mr Clive Parnell does a proper London boi accent. Mainly 'cos he's got family there. And when we played in a band together (IndigoEcho) it was around the time when speaking in a mockney accent was a bit cool, like.
And there was a phrase used (often) "easy for the [insert object here]". On seeing you, CP was often prone to hailing with "easy for theWeir" or "easy for theFrancis" (Bass player) and "easy for theQuinn". I guess it was *inspired* by Ali G being all over pop culture at the time...
And so, it just kinda stuck in my head.
theWeir
Apparently, there's a play called The Weir. There are a few resturaunts called The Weir. Infact, there's plenty of Weirs around the place.
But none of them are why I chose "theWeir".
At least that's my (not very interesting story) and I'm sticking to it.
Isn't it cool how these things weave together during our lives?