Monday, 7 September 2009

Easy like...?

When taking a trip with the family at the weekend, I saw a van for the company "EasiTyre".

It was white, with orange livery. The typefaces used were *very* similar to a certain group of companies using the word Easy in their moniker.

That got me thinking. Did they use that name & style to create associations with that brand, and make potential customers more comfortable with trying them out? Or because they aspired to deliver that kind of no-nonsense, straight-forward service?

So, in this age of there being lots of people competing for attention (be it online, on TV, billboards), do we want to become successful (however that is defined) by imitating, or by being innovative. By copying or by being unique?

My view? Be true to who you are, play to your strengths and bring your flavour to the table. Sure, you might want to provide a no-frills tyre service that's inspired by another no-frills service, or help people who phone a large company looking for help, but you will do it differently, with passion and commitment. And that can be a very good thing. Especially when you are sure you want to do it.

There's no-one else who can be you, who can do what you can do. It might not seem like it now, but it's gotta be worth finding out who you are meant to be.

What do you think?

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